Stop Keep Working for Change is an initiative developed by Canela which is open to any organisation that wants to join. There is only one entry requirement: a desire to make a genuine impact with action. This is not a one day marketing campaign; it’s a commitment to real change.

MANIFESTO

In Spain only 27 out of 100 CEOs are women, in Portugal the situation is even worse, with only 14% women with executive management positions. Less than 30% of the experts quoted by the digital media in Spain are women. And the gender pay gap in Spain is 15% & Portugal is 16.7%.

These are the statistics for our countries. We’re sure it’s fairly similar in other countries too.

This needs to stop. That’s why we are inviting other organisations to join us, to Stop Keep Working for Change. We want to achieve a real impact so it’s up to us to act.

As you know, this March 8th, International Women’s Day, falls on a Saturday, but that won’t stop us from taking action. On the contrary, we will continue to donate the equivalent of a full workday from our team members to support women entrepreneurs in giving visibility to their businesses through communication, as well as NGOs dedicated to empowering women. And we will do this throughout 2025, but as we mentioned, this isn’t about taking action on a single marked date — it’s about fostering real change every single day.

We are an agency where 84% of the workforce are female. So, this is our cause. And we invite you to make it yours as well.

Want to get involved?

If you want your organisation to be a part of the Stop Keep Working For Change movement in 2025, please contact us.

Being part of this initiative is easy: you just need to

donate a minimum of eight hours, or up to the equivalent of eight hours per team member

to a female entrepreneur, a women-led business, or an NGO or initiative working for the empowerment of women

We will provide some materials and ideas for your press release, a pack of social media assets for your communication campaign.
Feel free to use them or simply create your own.

donations

In 2024 we donated 2028 hours to causes supporting the empowerment of women.
Please help us grow this number. 
Let’s make a real commitment to change.

2276H

2276H

donated since we started this initiative in 2023

NGOS

The NGOs or women-led enterprises receiving pro bono hours include:

NGOs

The NGOs or women-led enterprises receiving pro bono hours include:

RESOURCES

Reasons why

If you’re missing data for your campaign, you’ll likely find it in this collection of articles and news.

Campaign toolkit

Download here all the available resources for the campaign: logos, social media editable assets, press release, OOO message…

Phillip

Tado

"What a great initiative! Myself and Tado totally support initiatives like this."

Carlos

Too Good To Go

"What a good decision and initiative for such an important day as 8 March, when it is more than necessary that we all take to the streets and claim the importance of continuing to work to achieve real equality from all strata of society."

Julie

Babbel

"Congratulations for the 8M initiatives! Here in Berlin the date is a public holiday and I will also be at the march".

 

8th March 2025 
This International Women’s Day
Stop Keep Working For Change

8th
March 2025

This International Women’s Day

Stop
Keep
Working
For Change